October 2025 — France is going Gaulish once again!

McDonald’s France has teamed up with Les Éditions Albert René to celebrate our favorite indomitable canine. From October 21 to November 24, 2025, visitors to participating McDonald’s restaurants across France can receive a special Idéfix comic album with their Happy Meal™.

A Happy Meal Worth Barking For

As part of the new campaign titled “Astérix s’invite chez McDo” (“Astérix Invites Himself to McDonald’s”), customers can choose between a traditional toy, a board game, a “Musée Magique” book, or one of two exclusive Idéfix albums:

• Labienus Légionnaire
• Lutèce brûle-t-il ?

These pocket-sized editions are part of the Idéfix et les Irréductibles spin-off series, which follows the loyal dog and his gang as they protect Lutetia from Roman rule — with plenty of tail-wagging humor, of course.

The Gauls Invade the Menu

The collaboration doesn’t stop with the kids’ meals. McDonald’s has also introduced a handful of limited-edition items for the occasion like the McRib.

Fans can also enter a sweepstakes to win stays or tickets to Parc Astérix, adding even more Gaulish fun to the promotion.

A Longstanding Tradition

This campaign continues McDonald’s France’s “Un jouet ou un livre” program, which has distributed over 150 million books since 2015. Every Happy Meal™ lets kids choose between a toy or a book — encouraging reading while introducing a new generation to France’s most famous comic heroes.

Only While Stocks Last

The Idéfix albums are available from October 21 to November 24, 2025, or while supplies last, in participating McDonald’s restaurants across France (except Disney Village and McDonald’s Originals). Each book is included with a Happy Meal™ purchase; no extra cost, just a bit of Gaulish luck and good timing.

Why It Matters

For collectors and Astérix fans, this marks one of the most charming modern tie-ins in recent memory. The Idéfix series may target younger readers, but these McDonald’s mini-albums are sure to become collectible items — small but mighty, just like their hero.

In short: if you happen to be in France between now and late November, follow the scent of roast boar — or fries — to your nearest McDonald’s. You might just walk away with an exclusive Idéfix et les Irréductibles adventure to add to your collection.