The French chocolate milk brand Cacolac, a household name since 1954, has teamed up with Astérix for a brand-new collector’s edition celebrating the indomitable Gauls. Under the tagline “La nouvelle potion magique des Gaulois” — The Gauls’ new magic potion — Cacolac invites families to rediscover its classic drink through a series of special Astérix-themed packages.

A Collectible Series for Young Gauls

The campaign features the Mon Premier Cacolac range, designed especially for children. Each pack showcases one of five iconic characters from the Astérix universe: Astérix, Obélix, Panoramix, Idéfix, and Falbala. The colorful packaging celebrates the timeless spirit of camaraderie and adventure that defines Goscinny and Uderzo’s world — now translated into a fun, drinkable collector’s series.

Cacolac presents the promotion as a tribute to the energy and good humor of the Gauls — with chocolate milk taking the place of the famous potion that gives them their strength. It’s a playful crossover between two enduring French icons, both loved by generations of children and adults alike.

How to Join the Promotion

The Astérix edition of Mon Premier Cacolac is available for a limited time in France. Consumers can also take part in Cacolac’s online contest to win special packs from the promotion. Each collectible pack features one of the five Astérix characters, encouraging fans to complete the full set while enjoying the brand’s classic chocolate milk flavor.

A Celebration of French Heritage

Cacolac’s partnership with Astérix underscores the meeting of two beloved symbols of French culture — both deeply tied to childhood nostalgia and national identity. Whether discovered for the first time or rediscovered with a smile, this limited edition brings together the magic of Gaul and the sweetness of Cacolac in a single bottle.